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Writer's picturePlay Connect

Strategies for Growing Your Play Program

Updated: Aug 26

Are you looking to enhance and grow your play program but feeling stuck in a rut? Look no further! Whether you are wondering how to grow or start a playgroup, play space, or caregiver/child class, we have you covered! Here are some great strategies that can take your play program to new heights.



Child with donuts over eyes


Embrace Innovation


One of the secret ingredients to transforming your play program is to embrace innovation. Think outside the box and introduce new, engaging activities that resonate with your audience. By staying ahead of the curve and offering fresh experiences, you can attract more participants and keep them coming back for more. Look in your area to see what exists and try to offer something different/ a better version of what you see going on.


Foster Community Engagement


Building a strong sense of community around your play program can work wonders. Encourage collaboration and interaction among participants to create a welcoming and inclusive environment. Organize group activities, workshops, or social events to foster relationships and keep your community engaged and excited about the program.


Utilize Online Platforms


In today's digital age, leveraging online platforms can significantly boost the visibility and reach of your play program. Create a strong online presence through social media channels, dedicated websites, or online forums. By sharing updates, success stories, and engaging content, you can attract a wider audience and connect with potential participants and supporters.

Don't forget to list your program in various places online as well:


  • Play Connect Database - of course we had to include this one, you can list your play program for free and it is listed high in search results when people search for a way to play. Along with this, Play Connect features various programs regularly on Socials. Registration is fast and easy to do.


  • Google: If you have a physical location, make sure you are listed on Google - this wil help when people are searching by location specifically.


  • Facebook: Even if you are not big into socials, this is a great place to not only list your organization but to research what might already be out there. If you are looking to start a playgroup for example check and see if there is already one active.


  • Community Website: Many cities have a community website that allows programs to list (often for free) - some schools also send out community information.


  • Mommy Poppins: This website provides recommendations for parents nationwide, showcasing a variety of play areas frequently.


  • Nextdoor: This community website allows you to connect with people in neighboring areas and to make posts.


List in Community Spaces


If you have a flyer, look at various community places that may allow you to hang one up such as:


  • Library - (note that some only allow nonprofit programs as they are gov. owned)

  • Coffee shops

  • Brewery

  • Office Buildings

  • Parks

  • Apartment Building Community Spaces


Tailor Activities to Audience Preferences


Understanding your audience's interests and preferences is crucial in growing your play program. Take the time to gather feedback, conduct surveys, or host focus groups to tailor activities that resonate with their needs. By delivering personalized experiences, you can create a loyal following and attract new participants eager to engage with your program.


Cultivate Partnerships


Collaborating with other organizations or businesses can open up new opportunities for your play program. Seek out partnerships with local schools, community centers, or businesses that align with your program's values and goals. By pooling resources and expertise, you can co-create unique initiatives, leverage each other's networks, and reach a broader audience.


Measure and Adapt


To ensure the ongoing success and growth of your play program, it's essential to measure progress and adapt to changing circumstances. Implement metrics to track participation rates, feedback, and outcomes. Analyze the data collected to identify areas of improvement and make informed decisions to optimize your program's impact.



Balloons in sky



By incorporating these strategies into your play program, you can unlock its full potential and propel it to greater heights. Embrace innovation, foster community engagement, utilize online platforms, tailor activities to audience preferences, cultivate partnerships, and always be ready to measure and adapt.

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